Imagine rain. Now imagine rain but upwards, from the ground to the sky. The Cloud represents the condensation of our data streams. Above mere representation of digital flows and flaws, the imprint of this ephemeral conglomerate is very much real and convoluted. Climbing from the oceans and descending from the sky: pairings of protocols of send and receive. Synchronisation between local and global. Between the I and the yous.  

The imprint of the cloud is very much physical and it will become a much bigger imprint in the future. A digital colossus spread under our skin and above the planet, whose actual state can not and should not be concealed by innocuous looking fluffy clouds. What these graphical iterations represent is the lubricant that keeps the economy going, the people connected and the planet bearing the weight of all digital era and its server farms. Data is the new ciphered currency. Data is the new oil. 

I urge not to promote this telematic utopia. I urge for a demystification of the Cloud, a revealing of its singularity.