The nomadic subjectivity of the User will create itineraries of materialisation through avatars and digital personas that will bring forward an objectivisation of the individual. They will constitute a forced realisation of the new connected-self, an imposed consequence sprung by the commitment to a specific virtual community. These communal aggregations which will thrive on the Cloud infrastructure, will alienate the individual with the promise of inclusion. By extrapolating the attributes it needs in order to propagate its credo, the community will abstract the User to nothing more than indexed cognition rendered to bits.