Saturday, May 15, 2010


A theatre is supposedly build to exclude the outside reality and allow actors to build their own. If that is so, we are starting to deal with a new trans modern Broadway while the Cloud represents the backdrop of our digital narrations. 

The amount of available information increases exponentially. The fertile relationship between the human and the network conditions the metabolism of the Cloud, which expands with the proliferation of online engagement and its subsequent need for computational power. The Cloud praxis both captures and processes forces and energies, facilitating interrelations, multiple connections and assemblages, while also setting the framework for the recomposition of bodily materiality in codified sequences of zeroes and ones.

Its core is ripe with data about everything and nothing, information exploited by systems that will reach unprecedented degrees of intimacy and intrusion.

And while data actively shapes our perception of the world and our socio-political understandings with it, I foreshadow an actual segmentation of the self. The proliferating connectedness of our society locates the self within spheres of distribution, dividing it into multiple streams, affording the individual the freedom to aggregate and disaggregate according to personal whims, trajectories, thoughts, and itches. And as reality will become exhausted, the User (and not the individual anymore!!!) will be the protagonist of the events and histories of the new global village under the Cloud.