The nomadic subjectivity of the User will create itineraries of materialisation through avatars and digital personas that will bring forward an objectivisation of the individual. They will constitute a forced realisation of the new connected-self, an imposed consequence sprung by the commitment to a specific virtual community. These communal aggregations which will thrive on the Cloud infrastructure, will alienate the individual with the promise of inclusion. By extrapolating the attributes it needs in order to propagate its credo, the community will abstract the User to nothing more than indexed cognition rendered to bits.

Our intentional interactions within the dynamic amalgam of the network, anticipate and embody issues that will become more apparent and complex with the advances of technology. Within the larger scope and scale of all the various digital contexts with whom we interact, the manufactured digital selves of the individual will advance situated spheres of mutual modification across platforms and virtual communities.  

By redesigning our reality as a continuum between the Earth and itself, the Cloud exteriorises and multiplies the human in multiple agents across the web. The aseptic fragmentation of the subject in the plurality of online contexts will occur through its infrastructure. Myriads of facets of the same, crawling, expanding, transmitting, receiving. This will anticipate the merging of human consciousness with the network while also facilitating a conceptual understanding of the user.

The Cloud and our upcoming digital genotypes will therefore generate the phenotype of a new User,  that appears to be endowed with the same proprieties of the data from which it was created: it flows through the network and it creates mirrors of futures gazing back.

A theatre is supposedly build to exclude the outside reality and allow actors to build their own. If that is so, we are starting to deal with a new trans modern Broadway while the Cloud represents the backdrop of our digital narrations. 

The amount of available information increases exponentially. The fertile relationship between the human and the network conditions the metabolism of the Cloud, which expands with the proliferation of online engagement and its subsequent need for computational power. The Cloud praxis both captures and processes forces and energies, facilitating interrelations, multiple connections and assemblages, while also setting the framework for the recomposition of bodily materiality in codified sequences of zeroes and ones.

Its core is ripe with data about everything and nothing, information exploited by systems that will reach unprecedented degrees of intimacy and intrusion.

And while data actively shapes our perception of the world and our socio-political understandings with it, I foreshadow an actual segmentation of the self. The proliferating connectedness of our society locates the self within spheres of distribution, dividing it into multiple streams, affording the individual the freedom to aggregate and disaggregate according to personal whims, trajectories, thoughts, and itches. And as reality will become exhausted, the User (and not the individual anymore!!!) will be the protagonist of the events and histories of the new global village under the Cloud.