In observing a sky full of clouds, we usually recognise the larger patterns but are somehow unwilling or unable to gain a deeper understanding of the singular parts and of the forces that affect them. Whatever its inner configuration, the Cloud behaves as a vaporous container. It represents a collective mental space occupied by swarms of codified information. The Cloud is the catalyst of a global principle of organisation, where information is generated, stored, and distributed. Of the virtualisation of already abstract concepts. We are perennially situated under a Cumulus that pledges to secure, store and process our data in abstract systems invisible to human eyes. We are constantly feeding an absurd chaos of contingencies hovering above our heads. 

In order to demystify the inner workings of the Cloud, we have to first locate it within the intercourses of our society. The Cloud is a newer model of a changing world, based on a mutual global digitising consensus. To mediate with the optimisations brought forth by this new geography, we must learn how to deal with its emergent digital ecosystem. We will have little choice but to comply to its convoluted nature, a mechanised axiom that will standardise our digital beings. The Cloud represents a new ethos. It epitomises the core of our modernity, a vigorous mingle of technological bliss.