In five years we will not grasp the graspable any longer. Digital abundance vs material scarcity. Due to digitisation, the world will no longer be scenic, but historic. We are talking about precise moments in time, codified and digitally stored in the Cloud. Proofs of something being real, existing are constantly codified and stored. Calculations of memories and memories of calculations. Models for potentials iterations. Ethic-aesthetic social trends.

The problems posed by the dissipation of reality in digital codes permeate our culture and social behaviours. People have already become acquainted with the idea of transcending their individual realities, engaging in interconnected networks far beyond their physical dwellings. This situation is mirrored in the infrastructure bearing its flows of information. At the dawn of the Web 1.0, the Cloud is fated to become the collective unconscious of the new global village, the shared unconscious mind of all its Users. Moreover, the move towards a computation based society shifts the focus from the individual to the user and from his local footprint to his global digital production.

The Cloud thrives on the propagation of the digital. It thrives on the capillary distributions of telecommunication infrastructures in the form of undersea cables branching into data centres and inland antennas.